Installation image of a photograph of a shiny red apple on cyan felt

Sara Cwynar, APPLE FOR SCALE (AFTER STEVE JOBS) (2022). Archival pigment print. 24 x 30 x 1.25 in.

Sara Cwynar (b. 1985, Vancouver, British Columbia, Canada) is interested in the way that images accumulate, endure, and change in value over time. Her conceptual photographs and films involve constant archiving and re-presentation of collected visual materials, layering diverse imagery with references to art theory. The works intricately recall advertisements, retail catalogues, and old art history textbooks. Her visual assemblages meditate on how vernacular images shape collective world views, and how those ideals can change through time and contextual manipulation.