Curated by Jeff Wallace and Derek G. Larson
Are we addicted to scroll culture by design? Edward Bernays, an American advertising pioneer heavily influenced by the Bauhaus, believed geometric shapes and patterns could influence human emotions by urging individuals to support specific products and causes.
The artists in HOMAGE draw inspiration from the geometric principles of Gropius, Moholy-Nagy, and the New Bauhaus, incorporating algorithmic elements into their work. Endless scrolling has harmful effects on well-being with constant generation of updated content promoting disposability. HOMAGE showcases a collection of work that uses both AI narratives and handmade techniques to categorize and place us within a tapestry of media, prompting us to question the design of social media.
Derek G. Larson
Introducing Fred., a pop-up gallery project conceptualized by artists Jeff Wallace and Derek G. Larson. Our inaugural exhibition, HOMAGE, is currently on display in Dumbo, Brooklyn, with plans to showcase the artworks across the United States and Europe. Fred. aspires to foster a growing community of artists and create a memorable experience through our curation, maintaining an accessible vision and providing a welcoming environment.